What is Fathom Coffee?
Fathom Coffee is the result of a passion for coffee and a passion for IT.
Our little craft coffee company was founded in 2016 by Bob Werby, Jeff Werby, and Lisa DeNoia. While working for a Virginia Beach defense contractor, Jeff and Lisa spent many hours navigating complex IT projects, requiring lots and lots of coffee. Coffee roasted by Jeff’s dad, Bob, fueled countless long days and nights working to meet never-ending deadlines.
As Bob’s began perfecting his roasting techniques, Jeff and Lisa spread their love for coffee amongst their friends and coworkers with an open door to anyone interested in joining them for a fresh cup brewed at their “underground” Chemex pourover coffee bar at the office.
For 2 years, people continually asked where they could buy the coffee and received the response, ” You can’t. This is the best coffee you can’t buy”.
Finally at the beginning of 2016, Jeff and Lisa launched a business to focus on sourcing, roasting, and selling the highest quality coffee available.
Why do we package our coffee in mason jars?
Mason jars are the logical choice for premium, single origin coffee for the following reasons:
- We are able to vacuum seal the jars. This ensures maximum freshness from the time that we roast the coffee until the point you decide to open the jar. Keeping oxygen away from your beans keeps them fresh.
- You can see what you are buying. We hand sort our coffee twice — once prior to roasting and again upon completion of the roast. This ensures you get the best beans. If you normally buy coffee in a bag, you have no idea what it really looks like.
- Many coffee aficionados dump their beans from the bag into a mason jar for storage. Not sure if you have properly crimped those twistie tie closures on your bag? You’ll never experience that problem with a mason jar.
- It looks good on the shelf, on your counter, or when giving it to a friend as a gift.
Where is Fathom Coffee located?
We’re a coffee company with no coffee shop (yet), so the best way to experience our brewed coffee is to visit us at one of our upcoming pop-up events! You can also shop our beans online, you can always find us at 1701 — our coworking space in the ViBe Creative District at the Virginia Beach Oceanfront!
Fathom was originally a land measuring term derived from the Ango-Saxon word “faetm” meaning to embrace. In those days, most measurements were based on average size of parts of the body, such as the hand (horses are still measured this way) or the foot (that’s why 12 inches are so named). A fathom is the average distance from fingertip to fingertip of the outstretched arms of a man — about six feet. Since a man stretches out his arms to embrace his sweetheart, Britain’s Parliament declared that distance be called a “fathom” and it be a unit of measure. A fathom remains six feet. The word was also used to describe taking the measure or “to fathom” something. Today, of course, when one is trying to figure something out, they are trying to “fathom” it.